Media Kit & Brand Guidelines

Partners and media outlets are encouraged to use the following approved messaging and assets to communicate the Dovetail Brand, our services, and our story cohesively. Click here to download our complete brand guidelines PDF.

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Company history

Founded in 2017 by Erin DiCarlo, Dovetail Companies was inspired by cherished memories with her grandparents, Nanny and Da, whose values instilled a passion for simplifying senior living transitions. Joined by Lauren Watts in 2019 as Co-Owner and Vice President, they embarked on a mission to support older adults through a journey affectionately guided by their moniker, "The Senior Soul Sisters." Drawing inspiration from the biblical story of Noah's dove—a symbol of hope and guidance—Dovetail Companies provides comprehensive services across senior living arrangements, move management, real estate, and estate management, aiming to foster independence and enhance quality of life for seniors. At its core, Dovetail is committed to reshaping how aging is viewed in America, promoting growth and positivity in later life through their expert-led, heart-centered approach.


Dovetail is proud to be a single-source provider who specializes in the following service categories:

  • Planning: We assist individuals in planning their future lifestyle, focusing on legal and financial planning, managing recent diagnoses, and independence while aging in place.

  • Rightsizing & Moving: We support older adults in transitioning to new living situations with comprehensive services including logistics management, floor planning, and emotional support to ensure a stress-free process.

  • Home Sales: We provide targeted support for seniors, utilizing professional marketing, open houses, and more to maximize property sale returns and ensure smooth transitions.

  • Estate Management: We offer professional and compassionate support for managing a loved one's estate, including bereavement support, legal coordination, asset cataloging, and estate sales.


Erin and Lauren both hold multiple certifications, including:

  • Certified Senior Advisor®
  • Certified Dementia Practitioner
  • Certified Age Friendly Employer
  • Care Manager-Certified®
  • Senior and Specialty Move Manager-Certified
  • Seniors Real Estate Specialist®
  • Seller Representative Specialist


Owners, Erin & Lauren

Owners, Erin & Lauren

Rightsizing & Moving


Logos are available for download in multiple formats. We've organized them into three categories: Primary, Secondary, and Symbol. Each category has a full-color version (blue/gold) and alternative colors such as white/gold, white, and black. File types range from both print (CMYK) and digital (RGB) across EPS, PDF, JPG, PNG, and SVG.

Primary (Stacked)

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Secondary (Horizontal)

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